Pet Food Labelling Requirements in GB and EU
Pet food products must be labelled clearly, in accordance with GB and EU feed regulations, and must include all mandatory labelling information in a prominent place on the product.
Pet food labelling, compliance and technical support from Apheya Animal Nutrition
Pet Food Labelling Service
Labelling must not mislead the user into thinking that a pet food product will have a medicinal effect, or a function that cannot be substantiated. They must be safe for use, with clear instructions to the purchaser, and contain only products authorised for use in feed.
Pet Food Labelling Support
Apheya Animal Nutrition provides specialist support for pet food businesses that need help with product information, labelling, claims, HACCP and risk assessments. We have 30 years of experience in the animal feed industry, and our qualified animal nutritionists provide specialist support to both small and large customers in the pet food industry.
Specialist Pet Food Labelling Advice
We will give clear guidance on the use of claims, marketing information and terminology to ensure that your business does not make misleading or illegal claims. The Veterinary Medicines Directorate publish clear guidelines on words and phrases that can’t be used, and we aim to ensure our customers do not contravene these strict rules. We also provide guidance on scientific substantiation of non-medicinal claims.
As well as providing labelling advice, our team also support pet food manufacturers in achieving APHA approval to manufacture pet foods. We offer a full service of support, including training in all aspects of pet food legislation.
Apheya Animal Nutrition can help review your wording so the product remains clear, accurate and aligned with the relevant rules. We provide tailored advice based on the product, packaging format, sales route and target market.
How Apheya Animal Nutrition can help
Apheya Animal Nutrition can support pet food businesses with practical, specialist advice on labelling, product information and compliance.
Support can include:
- ✔Reviewing pet food labels before print
- ✔Checking mandatory labelling information
- ✔Reviewing product names and descriptions
- ✔Checking ingredient and composition declarations
- ✔Reviewing analytical constituents
- ✔Advising on additives declarations
- ✔Checking feeding instructions and directions for use
- ✔Reviewing claims and marketing wording
- ✔Supporting complete and complementary feed classification
- ✔Advising on dietetic pet food or specialist nutrition products
- ✔Supporting UK and EU market requirements
- ✔Reviewing online product information
- ✔Helping ensure branding remains clear, accurate and compliant
Practical support for your business
Every product is different. A start-up treat brand, a raw pet food producer, a supplement-style product, a private label range and an established pet food manufacturer may all need different levels of support.
Apheya Animal Nutrition can provide tailored advice that fits your product, your development stage and your route to market.
Whether you are preparing a new product, updating an existing label, entering a new market or reviewing your product range, Apheya can help you move forward with greater confidence.
Pet Food Labelling
Speak to Apheya Animal Nutrition
If you need support with pet food labelling, product information, claims, formulation or UK and EU compliance, contact Apheya Animal Nutrition to discuss your requirements.
Apheya can help you prepare clear, practical and compliant product information that supports your brand and helps protect your business.
